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Iceland and MyProtein have launched a world-first ready meal machine at a UK gym chain

Iceland and MyProtein has launched a world-first vending machine full of protein-rich meals to help fitness lovers get their fix after a gym session. The ready-meal dispenser has been installed at a popular gym so fitness fans can pick up a protein meal after their workout.

The new invention will mean gym-goers can get a hassle-free ready meal if they’re in a rush after a gym class, saving them time from calculating how much protein to eat for ultimate muscle building and recovery. The machine will sell a range of 10 frozen MyProtein meals, each containing the ideal 20-30gms or more of protein needed to build muscle.

According to the makers, customers will simply need to pick the meal of their choice and pop it in the microwave once home to help refuel, build muscle and recover. Andrew Staniland, group buying director at Iceland Foods said: “Iceland is proud to expand its existing brand partnership with Myprotein, and work together with Fitness First, to bring people quick, easy and nutritious protein-packed meals that support them in living a healthy lifestyle.

“When we came up with the idea, we just knew we had to trial it. We can’t wait to see the machines rolled out across many more Fitness First locations very soon!"

Iceland and MyProtein launch world-first protein ready-meal vending machine at Fitness First gyms